Human-Centred Storytelling for Business

Human-Centred Storytelling for Business is designed to empower team members with powerful communication techniques using the art of visual and verbal storytelling.

In Human-Centred Design, storytelling plays a key role in helping an audience understand and empathise with users of a product, service, process, or system. It enables us to communicate a human perspective of the environment, needs, desires, and problems, and makes it easier to find solutions.

If your team members are working on pitches, sharing insights, or presenting their work, this course will help them get the support and buy-in they need.

Topics
How to identify key story points, create a story outline, how to form a narrative, and pitching. Storytelling tools including journey mapping, storyboarding, video, and Chat GPT as well as other ways to build support and influence a culture of innovation using creative communication techniques.

Storytelling is by far the most underrated skill when it comes to business.” Gary Vaynechuk

Format
Teams course
2 hours a week, or half/full days online.
In-house available on request.

For groups of 4 to 10 (bigger groups available on request) 

Cost
Subject to course requirements

Structure
Theory, practical demo’s, reflections and post-session quizzes.

Suitable for…
Ideal for specialist teams and mixed cohorts wanting to hone their presentation skills using Human-Centred approaches. Suited for employees of all levels and for teams including Business Analysts, Project, Product, Strategist teams, and any other type of specialist teams.

This course can be customised based on the needs of functional teams and mixed cohort groups.