Human-Centred Research
Often products, services, processes, systems, and programs are built or changed without understanding what problem is being solved, and the needs of the end user. This can be due to a lack of time and budget or not having a human-centric design culture.
This course is designed to give teams and individuals a comprehensive set of rapid research tools & techniques to enrich their work and understand the value of Human-Centred Design.
Topics
End-to-end tips and tricks for the research process, including desktop research, how to blend quantitive research with qualitative research, 1:1 research preparation, running research, interviewing techniques, data synthesis, and analysis, turning insights into strategic recommendations, socialising insights and using AI tools throughout the process.
To find ideas, find problems, to find problems - talk to people” Julie Zhou
Format
Teams course
2 hours a week, or half/full days online.
In-house available on request.
For groups of 4 to 10 (bigger groups available on request)
Cost
Subject to course requirements
Structure
Theory, practical demo’s, reflections and post-session quizzes.
Suitable for…
Ideal for teams and individuals wanting to empower themselves with the skills to conduct their own research and for existing research teams wanting to learn new methods or to give team members a refresher.
This course can be customised based on the needs of functional teams and mixed cohort groups.