Human Centred Innovation for Leaders is a short course giving executives and leadership teams an understanding of why Human Centred Design is such an important factor in the success of modern day business. 

In-order to create a Human Centred Culture of Innovation within an organisation and to support delivery, business and operations teams, it’s essential to get support from the top.

The value of Human Centred Design, Design Thinking, Customer Experience Strategy and innovation is evident in the following statistics:

• 94% of customers are more likely to be loyal to brands that offer exceptional customer service.(Source: Salesforce); 

• 52% of companies that invest in design thinking, a core element of HCD, report exceeding their financial goals. (Source: Business News Daily); 

• HCD-focused companies experience a 32% higher return on investment compared to those who don't. (Source: Human Factors); 

• Companies that prioritise customer experience see a 60% increase in profits over three years. (Source: PWC)

Topics

• Why Human-Centred Design is vital to the success of modern-day businesses

• The fundamentals of Human-Centered Design and Design Thinking,

• Using Design Thinking to solve executive-level problems, and to generate, test & validate ideas

• The benefits of journey mapping, Service Design and capturing metrics for impact analysis

• AI and Human-Centred Design